Virtual Reality Shopping is the Future of Retail

What Is Virtual Reality shopping 

Before I introduce the Virtual Reality shopping, Let me tell you what is Virtual Reality first. Virtual Reality (VR) is an innovation that related to special interactive computer systems in applied science. These Virtual Reality systems combine worlds, or environments, which are simulation of reality that are using 3-D images, sounds and force feedback. Software, hardware, peripheral devices and other items are combined by virtual reality interactive systems.

What is Virtual Reality shopping? Virtual Reality shopping is a application of VR technology that is using in shopping, especially in retail. Virtual Reality shopping provide consumer a 360 degree version of products. And it can improve consumers experience by wearing virtual reality glasses.

When Virtual Reality shopping Meet Retail

Virtual Reality shopping may have failed to launch to our life for decades. However the current Virtual Reality technology developed dramatically. People believe that the future of Virtual Reality is poised to change the way we shop, communicate and sell products.

In addition, there is a tense competition between physical retailers and e-commerce. Some people think that Virtual Reality technology will help Physical retailers take more advantages from this competition. It is no doubt that using Virtual Reality will increase the selling channels and provide consumers a better shopping experience. Furthermore, Virtual Reality will create fun new retail models that could encourage customer go to the store.

Virtual Reality allows retail store to show their virtual products to consumers without any real products. It also enables consumers to test products before purchasing. And that has the further benefits of offering retailers insight into consumers’ behavior.

We believe that Virtual Reality shopping will transform human experience of shopping fundamentally. In addition, by doing so, the retailers who get ahead of the curve will increase their sales. For brands, they have an opportunity to take a leadership position by building a Virtual Reality shopping system . Moreover, they can engage consumers beyond physical and digital brand experience. We also think that using Virtual Reality technology is the next revolution of e-commerce. because the retailers and brands will provide fully great and related shopping experience to consumers.

Applications of Virtual Reality shopping in retail

In my opinion, Virtual Reality shopping will be used in a wide range in retail. Such as furniture, apparel, supermarket, etc. Take an example for furniture industry. If a couple want to improve their kitchen, the old method is to look around different offers from retailers. And then they will image what their kitchen looks like by buying  these things. However, if the retailer use Virtual Reality to show consumer their products, it will tell this couple what your kitchen looks like by purchasing our products.

Therefore, Virtual Reality is a good tool for retailers to present their products and provide a better shopping experience for customers. Virtual reality is now exist and can be used in retailer. But considered of high cost of this technology and immature software, it still need some time to put it into practice.

For further information, you can find introductions and tutorials about virtual reality shopping from YouTube as follow:

https://www.youtube.com/watch?v=-2UT2KcnJiE

student name: Deng tang

student number: 16315875