The Trump Campaign Usage of Data

The Importance of Big Data to Political Campaigns

If there is one thing we can learn from the 2016 U.S. presidential election is, never underestimate the power of a populist message. With the 2016 election now behind us, the single most talked about question is, how did Donald Trump win? The answer is quite simple- big data.

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Vanessa Chavannes

Currently a postgraduate student at Trinity College Dublin, pursuing a Masters of Science degree in Marketing. Experienced in consumer research, marketing, branding, and digital media.