Word Of Mouth | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

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Academic Insights Digital Strategy

The Not-So-Smooth Ride of Social Media Marketing

April 15, 2017December 8, 2016 leyendec digital marketing, marketing management, online, Social Media, social media marketing, Word Of Mouth

Growth in Social Media Marketing You’re a master of social media, right? You can take on a marketing manager position and hit

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influencer marketing

Case Study Digital Strategy Digital Techniques

Influencer Marketing Drives Success of L’Oréal’s #YoursTruly Campaign

February 1, 2017December 8, 2016 Samantha Hume customer relationships, digital marketing, digital word-of-mouth, influencer marketing, L'Oréal, social media marketing, Word Of Mouth

In past promotions, L’Oréal Paris focuses their attention on smaller market segments in order to exhibit an image of prestige.

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Digital Innovation Digital Techniques

VR and How It Will Change Experiential Marketing

December 28, 2016December 8, 2016 Karl Competitive Advantage, CRM, Experiential Marketing, Gear VR, Marketing and Technology, Marketing Practice, Oculus VR, technology, virtual reality, VR, Word Of Mouth

Emergence of VR (VR) In 21st Century Marketing Practice, the boundaries between traditional and digital marketing are blurring. With new

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