social media marketing

Case Study 

GoPro- A Comprehensive Marketing Strategy

May 30, 2017December 9, 2016 Sujith content marketing, Digital Strategy, engaging customers, Gopro Strategy, marketing strategy, marketing through partnership, social media marketing

Tenets of a Strong Marketing Plan The mantra these days for marketers seems to be all about creating powerful and  engaging

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Academic Insights Digital Strategy 

The Not-So-Smooth Ride of Social Media Marketing

April 15, 2017December 8, 2016 leyendec digital marketing, marketing management, online, Social Media, social media marketing, Word Of Mouth

Growth in Social Media Marketing You’re a master of social media, right? You can take on a marketing manager position and hit

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Academic Insights Case Study Digital Strategy 

Can You Measure the ROI of Your Social Media Marketing?

April 6, 2017January 6, 2017 Himani digital campaigns, roi, social media marketing

You can. But it requires a new set of measurements to measure the ROI SMM (social media marketing) that begins with

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Demand Generation Digital Strategy 

B2B Social Media: Companies leveraging LinkedIn ‘professional network’

March 15, 2017January 5, 2017 rukmani B2B, campaigns, content strategy, Linkedin, marketing strategy, social media marketing

Social Media is an influential channel and a very powerful platform for marketing. Mostly, B2B companies miss out on the

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Case Study Digital Strategy Digital Techniques 

Influencer Marketing Drives Success of L’Oréal’s #YoursTruly Campaign

February 1, 2017December 8, 2016 Samantha Hume customer relationships, digital marketing, digital word-of-mouth, influencer marketing, L'Oréal, social media marketing, Word Of Mouth

In past promotions, L’Oréal Paris focuses their attention on smaller market segments in order to exhibit an image of prestige.

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Case Study Digital Innovation 

GoPro’s Branding 2.0

January 9, 2017December 9, 2016 Guglielmo Penta Anzani Branding, engaging customers, Gopro Strategy, Social Media, social media marketing

American based company GoPro is great at utilising user generated content to achieve high brand recognition visibility loyalty authority First of all,

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Case Study Digital Strategy Digital Techniques 

Can social media really work for your business?

December 15, 2016January 5, 2017 Leslie Rosenzweig brand awareness, Facebook, michel et augustin, Social Media, social media brand personality, social media for business, social media marketing, social media strategy, social media tips, tip's

In 2016, being present on social media platforms is more than having a Facebook page for your company; it needs

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