Ryanair | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

ryanair-digital-marketing-strategy-reposition-cmo-kenny-jacobs

Case Study Digital Innovation Digital Strategy Digital Techniques Spotlight

Kenny Jacobs and the Ryanair Reposition

April 12, 2017January 6, 2017 johncrowley cmo, digital, digital marketing, Digital Marketing strategy, kenny jacobs, reposition, Repositioning, Ryanair, ryanair business plus, ryanair labs

In 2010, Ryanair planned to introduce a €1 pay as you go toilet fee. The airline worked with aircraft manufacturer

Read more

ryan-air-picture

RyanAir Online Pricing Strategy : Up and Down Prices

March 30, 2017December 9, 2016 Melodie Alcaraz Best time to book a ticket, Different prices, Dynamic Pricing Concept, Dynamic Pricing Technique, Low-cost airline, Low-cost carrier, Low-cost strategy, Online Pricing Mechanism, Online Pricing Strategy, Real-time pricing, Ryanair

The Low-cost strategy of RyanAir is conceived with the view to face fixed costs in the Airline industry. Indeed,

Read more

Ryanair Pricing Strategy

March 8, 2017December 8, 2016 Anchit Prakash Best European Airline, cheapest air tickets, Low price air tickets, Ryanair

Introduction Ryanair is an Irish low cost but one of the largest and busiest European airline by number of passengers

Read more