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A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

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Mobile Gaming
Case Study Digital Techniques 

Mobile Gaming, Custome Engagement and Sales Targets

May 15, 2017December 9, 2016 Thusyanthy Vadivelu App, Beer, Coors Light, Digital Campaign, digital innovation, Digital Strategy, Digital Technology, e-advertising, Engagement, Game, Gamification, Mobile, Mobile Application, Mobile Gaming, Mobile Strategy

How Coors Light Reached its Business Goals through Gamification Today, being in a world where exponential content growth rules consumers’

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road-barriers-on-the-street
Digital Innovation Digital Techniques 

PMR Street: A Community-Based GPS Dedicated To Disabled People

February 5, 2017January 5, 2017 Alice Truong Community-Based GPS, Mobile Application

Have you ever struggled with your crutches, wheelchair or baby stroller in the street? Any dreams about a road without

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UPI - Word Cloud
Digital Innovation Digital Strategy Spotlight 

Unified Payments Interface

November 28, 2016January 6, 2017 Dinesh Kanna Banking, customer relationships, Digital Wallet, Mobile Application, Mobile Payment

People put their hands in their pockets and reach for their wallets for an average of five to six times

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How Guinness to reign the African beer market?
Case Study Digital Strategy Featured Spotlight 

How Guinness to reign the African beer market?

May 16, 2017 Yulu Liu 0

How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global

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