Marketing | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

How Guinness to reign the African beer market?

May 16, 2017January 5, 2017 Yulu Liu 0 Comment African beer market, Beer, Case Study, Digital Marketing strategy, Global platform, Guinness, Guinness Africa Special, Made of Black, Made of More, marketing, Marketing solution

How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global

Digital Strategy Uncategorized

When ‘Nothing’ Goes Viral

April 25, 2017January 5, 2017 Kayla Pulito digital marketing, disruptive marketing, going dark, marketing, radiohead, radiohead 2016, radiohead marketing strategy, taco bell blackout

Marketing in the Music Industry Prominent, genre-defining musical artists currently employ expensive and extensive digital marketing campaigns. These campaigns ensure blanket

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Case Study

How Coach is Regaining Value in the Luxury Market

April 5, 2017January 5, 2017 czoskib Luxury Branding, marketing, Repositioning

Coach Inc. was at a crisis point. The luxury accessory company which specializes in handmade leather goods had saturated the

Academic Insights Digital Strategy

Doing Well and Doing Good in Digital Age: Changing face of Cause Related Marketing

April 1, 2017December 8, 2016 Gaurav Awasthi cause related marketing, Corporate Social Responsibility, CSR, CSR and social media, CSR in digital age, marketing, marketing in digital age

Alignment of Business Goals with Societal Well-Being Before discussing Cause Related Marketing, let’s briefly look at the overall role of

Digital Strategy Digital Techniques

Content Marketing for small business in six steps

March 16, 2017January 6, 2017 Felix Pfander content, content marketing, content strategy, how to do, marketing, small business, start-up, tip's

Within the past years content marketing is one of the most relevant topics for marketers. This marketing discipline is

Digital Techniques

Does your business have an emoji domain yet?

December 7, 2016 Deborah Oomen business trends, communication, digital marketing, domain, emoji, emojis, internet, marketing, online

Emoji: A Universal Language Emojis, like hieroglyphics, are a form of communication we use to tell stories. Today, an emoji can help people

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