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Case Study 

GoPro- A Comprehensive Marketing Strategy

May 30, 2017December 9, 2016 Sujith content marketing, Digital Strategy, engaging customers, Gopro Strategy, marketing strategy, marketing through partnership, social media marketing

Tenets of a Strong Marketing Plan The mantra these days for marketers seems to be all about creating powerful and  engaging

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what_is_b2b_marketing
Demand Generation Digital Strategy 

B2B Social Media: Companies leveraging LinkedIn ‘professional network’

March 15, 2017January 5, 2017 rukmani B2B, campaigns, content strategy, Linkedin, marketing strategy, social media marketing

Social Media is an influential channel and a very powerful platform for marketing. Mostly, B2B companies miss out on the

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Augmented Reality
Digital Innovation Digital Strategy 

Transforming Marketing Experience Through Augmented Reality

January 16, 2017December 8, 2016 Surovit Roy Augmented Reality, digital marketing, marketing strategy, virtual reality

What is Augmented Reality? Augmented Reality is a digital technology that joins text, images or video over physical entity. At

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black-and-white-city-man-people
Digital Strategy 

Use Marketing Strategies in your HR

January 15, 2017December 9, 2016 Lauren Merritt human resources, marketing strategy, talent acquisition, talent management

Using marketing activities to strengthen your talent acquisition and talent management to improve a company’s brand overall. In today’s corporate

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Domino's Brand Redesigned
Case Study 

Brand Disaster Reconfigures Domino’s

January 6, 2017January 5, 2017 Jessica Porter brand, brand image, Case Study, customer relationships, Domino's, Domino's Pizza, marketing strategy, Redesign, turnaround

The Brand Downfall The Domino’s Pizza franchise effectively reconfigured its entire brand in order to become a leader in the fast

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Case Study Digital Strategy 

Adidas’ New Marketing Strategy

January 19, 2016December 9, 2016 Elizabeth digital marketing, Fashion, marketing strategy, Sports brand

In the past few years, Adidas has been experiencing a significant decline in sales. According to The Wall Street Journal,

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Spotlight

How Guinness to reign the African beer market?
Case Study Digital Strategy Featured Spotlight 

How Guinness to reign the African beer market?

May 16, 2017 Yulu Liu 0

How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global

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