Experiential Marketing | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

Digital Innovation Digital Techniques Featured Spotlight

Augmenting Experiential Marketing.

May 15, 2017January 5, 2017 Aravind Saravanakumar AI, AR, Artificial Intelligence, Augmented Reality, Experiential Marketing, HoloLense, Long Tail, Microsoft

In the recent past, Marketing has evolved from brochures to inbound and now it is moving towards Experiential marketing. Considering the

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Digital Innovation Digital Techniques

VR and How It Will Change Experiential Marketing

December 28, 2016December 8, 2016 Karl Competitive Advantage, CRM, Experiential Marketing, Gear VR, Marketing and Technology, Marketing Practice, Oculus VR, technology, virtual reality, VR, Word Of Mouth

Emergence of VR (VR) In 21st Century Marketing Practice, the boundaries between traditional and digital marketing are blurring. With new

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