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A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

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Digital Innovation Digital Techniques 

Virtual Reality Shopping is the Future of Retail

June 9, 2017December 9, 2016 tang deng Digital Technology, future of retail, virtual reality, VR

What Is Virtual Reality shopping  Before I introduce the Virtual Reality shopping, Let me tell you what is Virtual Reality

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Mobile Gaming
Case Study Digital Techniques 

Mobile Gaming, Custome Engagement and Sales Targets

May 15, 2017December 9, 2016 Thusyanthy Vadivelu App, Beer, Coors Light, Digital Campaign, digital innovation, Digital Strategy, Digital Technology, e-advertising, Engagement, Game, Gamification, Mobile, Mobile Application, Mobile Gaming, Mobile Strategy

How Coors Light Reached its Business Goals through Gamification Today, being in a world where exponential content growth rules consumers’

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augmented reality
Digital Innovation Digital Strategy 

How “Augmented Reality” drives the business

April 5, 2017January 5, 2017 Gokce Sonmez Augmented Reality, Digital Advertising, digital campaigns, digital fmcg campaign, Digital Technology, Marketing and Technology, pinar kido, Tetra Pak cartoons

Virtual Reality, Augmented Reality, IOT and wearable technology… These terms have become so popular with the development of technology. Despite

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How Guinness to reign the African beer market?
Case Study Digital Strategy Featured Spotlight 

How Guinness to reign the African beer market?

May 16, 2017 Yulu Liu 0

How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global

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