Digital Marketing Strategy | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

Featured image Guinness

Case Study Digital Strategy Featured Spotlight

How Guinness to reign the African beer market?

May 16, 2017January 5, 2017 Yulu Liu 0 Comment African beer market, Beer, Case Study, Digital Marketing strategy, Global platform, Guinness, Guinness Africa Special, Made of Black, Made of More, marketing, Marketing solution

How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global

Read more

ryanair-digital-marketing-strategy-reposition-cmo-kenny-jacobs

Case Study Digital Innovation Digital Strategy Digital Techniques Spotlight

Kenny Jacobs and the Ryanair Reposition

April 12, 2017January 6, 2017 johncrowley cmo, digital, digital marketing, Digital Marketing strategy, kenny jacobs, reposition, Repositioning, Ryanair, ryanair business plus, ryanair labs

In 2010, Ryanair planned to introduce a €1 pay as you go toilet fee. The airline worked with aircraft manufacturer

Read more

How to make a Podcast-Digital Technique

Digital Strategy

Everything you need to know about Podcasts!

March 9, 2017January 6, 2017 Nikitha Chemalapati #Podcasting, Creating Podcasts, digital marketing, Digital Marketing strategy, Digital Techniques, Podcasts for Business

I work for a newspaper agency and one day I expressed my idea to my colleagues about combining a podcast

Read more

content-is-king-1132256_1280

Context Marketing: The New Big Thing

November 16, 2016January 6, 2017 Radha Bhongale A1 sauce, content marketing, context marketing, digital marketing, Digital Marketing strategy, target marketing

Several (internet) years ago, personalisation of content was the epitome of marketing. With consumers being exposed to at least 5000

Read more