Digital Innovation | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

iBeacon

Digital Innovation Digital Techniques

iBeacon Technology – Improving Customer Experience

June 16, 2017January 6, 2017 deeksha93 customer experience, digital innovation, iBeacon

Developed by Apple, iBeacon technology provides a remarkable platform for companies to boost proximity marketing. ABI research has predicted that by

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Mobile Gaming

Case Study Digital Techniques

Mobile Gaming, Custome Engagement and Sales Targets

May 15, 2017December 9, 2016 Thusyanthy Vadivelu App, Beer, Coors Light, Digital Campaign, digital innovation, Digital Strategy, Digital Technology, e-advertising, Engagement, Game, Gamification, Mobile, Mobile Application, Mobile Gaming, Mobile Strategy

How Coors Light Reached its Business Goals through Gamification Today, being in a world where exponential content growth rules consumers’

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