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Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

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How Guinness to reign the African beer market?

May 16, 2017January 5, 2017 Yulu Liu 0 Comment African beer market, Beer, Case Study, Digital Marketing strategy, Global platform, Guinness, Guinness Africa Special, Made of Black, Made of More, marketing, Marketing solution

How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global

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Brand Disaster Reconfigures Domino’s

January 6, 2017January 5, 2017 Jessica Porter brand, brand image, Case Study, customer relationships, Domino's, Domino's Pizza, marketing strategy, Redesign, turnaround

The Brand Downfall The Domino’s Pizza franchise effectively reconfigured its entire brand in order to become a leader in the fast

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