Beer | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

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Case Study Digital Strategy Featured Spotlight

How Guinness to reign the African beer market?

May 16, 2017January 5, 2017 Yulu Liu 0 Comment African beer market, Beer, Case Study, Digital Marketing strategy, Global platform, Guinness, Guinness Africa Special, Made of Black, Made of More, marketing, Marketing solution

How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global

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Mobile Gaming

Case Study Digital Techniques

Mobile Gaming, Custome Engagement and Sales Targets

May 15, 2017December 9, 2016 Thusyanthy Vadivelu App, Beer, Coors Light, Digital Campaign, digital innovation, Digital Strategy, Digital Technology, e-advertising, Engagement, Game, Gamification, Mobile, Mobile Application, Mobile Gaming, Mobile Strategy

How Coors Light Reached its Business Goals through Gamification Today, being in a world where exponential content growth rules consumers’

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