Mobile Gaming, Custome Engagement and Sales Targets
How Coors Light Reached its Business Goals through Gamification Today, being in a world where exponential content growth rules consumers’
Read moreFeatured
Why LinkedIn is Important?
LinkedIn and Japanese I have never used LinkedIn before, and it has never caused trouble in my professional life in
DKI & Keyword-Level URLs
AdWords Advanced: Save Time & Money By Going Dynamic With Google – DKI & Keyword-Level URLs Are you a small
Read moreHow Alibaba Plans to Reemploy Retail with 11.11 Global Shopping Festival
How Alibaba Plans to Reemploy Retail with 11.11 Global Shopping Festival Nine years ago, Alibaba used Singles Day to offer
Read more
When ‘Nothing’ Goes Viral
Marketing in the Music Industry Prominent, genre-defining musical artists currently employ expensive and extensive digital marketing campaigns. These campaigns ensure blanket
Read more
The Not-So-Smooth Ride of Social Media Marketing
Growth in Social Media Marketing You’re a master of social media, right? You can take on a marketing manager position and hit
Read more
Kenny Jacobs and the Ryanair Reposition
In 2010, Ryanair planned to introduce a €1 pay as you go toilet fee. The airline worked with aircraft manufacturer
Read more
The Battle for Reality: VR vs. AR
Marketing the Matrix Science fiction has prophesized the advent of virtual reality (VR) for almost a century and marketers have
Read more
Can You Measure the ROI of Your Social Media Marketing?
You can. But it requires a new set of measurements to measure the ROI SMM (social media marketing) that begins with
Read more
Old Spice One of the most Successful Rebranding Campaigns Ever
Hello. Look at this blog, now back to your ad campaign. Now back to this blog, now back to your
Read more
Google Mobile-First Index
Google recently rolled out new mobile-first index. This means Google will create and rank its search listings based on the
Read more