How to do e-Word-of-Mouth Marketing
In traditional way, advertisements were always seen as television/newspaper/leaflet ads. At present, e-Word-of-Mouth is taking effect on marketing, lots of
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Why LinkedIn is Important?
LinkedIn and Japanese I have never used LinkedIn before, and it has never caused trouble in my professional life in
Tesco Korea Setting Virtual Standards
We live in a world where we interact with our smartphones before interacting with family, and the internet can tell
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GoPro- A Comprehensive Marketing Strategy
Tenets of a Strong Marketing Plan The mantra these days for marketers seems to be all about creating powerful and engaging
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The Bond Effect and the Return of the Vodka Martini
“Shaken, not stirred” – Bond, Goldfinger, 1964 One of the most iconic sentences in entertainment, created an aspiration, lifestyle, legacy
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Burberry, a Tarnished Brand Revived
A Brand in Trouble In the early 2000’s Burberry, as a brand, was in trouble. The then CEO, Rose Marie
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The Rebranding of Burberry
Burberry established itself over 150 years ago. This luxurious brand is globally recognised. It aims to provide high quality fashion
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How Guinness to reign the African beer market?
How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global
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A Guideline to Creating Social Media Contest
Why Use Social Media Contest Nowadays social media has become not only a key part of the modern lifestyle, but
Read moreIndian automaker goes digital
Mahindra, being one of India’s oldest automaker has always been biased towards a more traditional approach of manufacturing and marketing.
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Augmenting Experiential Marketing.
In the recent past, Marketing has evolved from brochures to inbound and now it is moving towards Experiential marketing. Considering the
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