More Facebook Followers! Some digital and social media marketers are only driven by this desire. But is it that important? Do more Facebook likes really have such a huge impact?
Back in 2007 when Facebook launched “Fan Page”, the answer to these questions was yes. At that time, Facebook was a utopia for marketers. Each business could create its own Facebook Page and send out content to every single follower, however, only using organic reach. But time changed and so did Facebook.