How to make your Digital Brand stand out
Protect your Digital Brand
One of the most important things to make your Digital Brand stand out is becoming a legal owner of your digital brand. The trademark registration may take a while to be done but will avoid a huge headache in the future. Also will allow you to have legal resources to protect your brand. All kind of infringement done by others will be severely treated by law and will allow you to sue anyone using your brand.
First of all, check if your name already exists or has been used by others. If not, and you live in Ireland, have a look at the Irish Patent website and make the trademark registration.
As soon you have checked your name and brand in the legal terms, do not forget to verify in the social media platforms as well.
Tip 1 – Use your logo on social media pages, stationery, marketing campaign, and overall products. Your logo is the most important visual element and the one who has more impact on the consumers. And if you have any brand infringement, react immediately!
Build a good website and have your SEO done
After you make sure your Digital Brand is safe is time to have a look at your website. Your website has to be attractive because will be the first contact online with your ideal consumer. Have an ideal layout for your business, improve your UX, prioritize key pages, make good headlines and contents and make sure your site loads fast.
Tip 2 – For your website stand out is to land in the top position on a page using the Search Engine Optimization (SEO). Hire a good SEO consultant to help you to get more traffic on your page from organic, editorial or natural search results on search engines (Google, Yahoo and Bing).
Build a good presence on social media
If you don’t have a profile on Facebook, Twitter, Instagram, hurry up! After determinate which social media channels is important to your audience, build a good presence and strong strategy. If you have the right strategy for your audience, they will feel more confident to share your content. For example, if you are a brand new coffee shop, with fresh and homemade coffee and recipes, and you the interest of your buyer persona is in style, elegance, uniqueness. A good suggestion is to make content about recipes, the elegance of your dishes and consumers, designer, color, latte art, coffee.
To build a good presence on social media you want:
- Create fresh and useful content to empower what your brand stands for
- Get followers and find the right strategy to make people share your content
- Invest in good photos
- Give discount and run promotions
- Engage with your followers
- Authenticity and creativity are essential
- Start to make videos content
Tip 3 – A good presence on Facebook and a Community Management give a “trust stamp” to your brand and helpy fight against fraudsters. Anyone can be the owner of any Social media, at least on Facebook if you post content very often and you have a Facebook Mentions, you can get the checkmark from Facebook and a kind of certificate as original brand owner.
Even if you are a small business, to invest in paid advertising on social media and Google is a good strategy for a start-up company. A digital marketing tool, such as Google AdWords will make your Digital Brand stand out and promote your page. However, the right digital strategy will keep your digital brand in consumer’s mind.