iBeacon Technology – Improving Customer Experience

Developed by Apple, iBeacon technology provides a remarkable platform for companies to boost proximity marketing. ABI research has predicted that by 2020, 400 million beacons will be deployed and make even bigger waves across industries!

iBeacon uses bluetooth technology to sense a smartphone and tablet and broadcasts messages to that nearby portable device. The BLE technology allows smartphones/tablets to carry out optimum actions when they are near an iBeacon.

Additionally, the iBeacon’s transmitter is compatible with various other devices such as USB sticks, or Bluetooth capable USB dongles .

While proximity marketing is not a new strategy, iBeacon technology offers exciting new opportunities for marketers to engage customers in stores and other locations. It’s an extremely powerful technology for companies big or small. Specifically, in terms of collecting customers’ data, pushing targeted notifications to prospective customers and improving customer experience.