The expansion of social media marketing has had colossal success in the last few years, allowing even the smallest of businesses to prosper no matter where they are in the world. However to many, the world of social media can be a frightening one. There is a misconception that extraordinary technical skills or a vast knowledge of digital marketing are essential. To someone trying to elevate their business online is simply not true. Doing a little research into how you can grow your business though social media can result in stronger lead generation. Therefore, a higher chance of acquiring customers and ultimately more profit for your business.
The Importance of a Good Strategy
The first and potentially most important part of creating an online strategy for your social media channels is to consider your business objectives. In order to define your goals, you have to examine what you want to achieve. The demographic and the general message you want to maintain are vital. According ‘10 Laws of Social Media Marketing’ from the website Entrepreneur, Susan Gunelius demonstrates that it is better to focus on a specific theme or topic than to be a jack-of-all trades when it comes to a thematic approach for social media channels. Gunelius advises that ‘a highly focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people’ (Gunelius, 2011).
Tools to Use to Grow Your Audience
When it comes to social media marketing, knowing how you are achieving growth is just as important as why. This will help you to plan strategies using data you have accumulated from previous posts more accurately. Using tools like Hootsuite or Buffer to manage and measure the kind of audience you engage with will help you to spot trends and analyse insights. This will help you to create a strong brand identity with positive brand association. In addition to this, you will increase website traffic and therefore have a higher percentage of conversions. Knowing the often mundane background information is always a plus, and should not be underestimated.
Schedule Frequent Marketing Content
Frequency and consistency are the last key contributors to successful social media marketing. As noted by Forbes, posting once in a while just does not cut it; ‘depending on the platform you’re using, you should be posting at least multiple times daily, and engaging with your followers on a nearly constant basis’ (Forbes, 2017). The author also comments that followers like to know what to expect. An inconsistent posting pattern can often alienate those you want to attract. Treating social media platforms as a novelty one week with heavy volumes of content and very little the following week can easily deter your followers. Build their trust by placing value on a well-established social media posting schedule that works for your business.
Forbes, 2017 forbes.com
(Accessed November 5th 2017)
Entrepreneur, 2011 (Accessed 7th November 2017) https://www.entrepreneur.com/slideshow/299334