If you were born after 1995, then I’ll be lucky if you make it to the end of this sentence. The average member of Generation Z has an attention span of 8 seconds, and somehow, marketers must engage with these first true digital natives.
So how can a marketer separate this tidal wave of digital activists from millennials, who have been so intensely targeted until now?
Using the following checklist, you will learn how to target Evie, a 17 year old in her first year of science studies.
1. Understand Evie’s Persona
Evie is conscientious, hard-working, somewhat anxious and mindful of the future. She is part of the first generation to be raised in the era of smartphones, and so, takes in information
instantaneously. Her parents are members of Generation X, and she has inherited their need for stability. Therefore, ensuring that your brand is future-focused with a multi-platform presence, will resonate with Evie’s search for consistent messaging.