Nobody learns math for the main purpose of becoming a mathematician, we learn math to understand its application in our everyday lives. This same idea applies to marketers and the understanding of certain coding languages.
In today’s technological age, there is no denying that digital drives the way in which consumers, consume and marketers, market. We see examples of this every day – i.e. augmented reality in advertisements. These innovations are powered by software documentation and programming languages. And just like math, understanding the applications of coding makes it easier for marketers to do their job. According to Encyclopædia Britannica, there are over 2,000 types of computer languages. Where should a marketer begin?
Marketers should start with front-end coding languages.
1. HTML: HyperText Markup Language or HTML is the language used to define the structure and how data is to be displayed on a brand’s webpage. It is a markup language that does not really “do” anything in the programming sense, however it uses tags or elements to communicate how content is to be structure on the page. For example, I am currently using the paragraph tag to communicate that this should look like a paragraph and not something else (header, link etc.).
2. CSS: Cascading Style Sheets help communicate how the HTML elements are to look. This is especially relevant for marketers because this is how brand guidelines will be deployed throughout your site. For example, we can use the CSS to ensure that Header 6 elements (H6 tag) are using the same shade of pink outlined in brand documentation guidelines of your company.
Q: What if you were launching a marketing campaign in which the tone and style deviated from that of the brand?
Answer: Thankfully, CSS styles can be overwritten for a particular page by using inline styling for HTML. As a result of this technique, you are able to change the styling without disrupting the CSS of the entire website.
Appreciating the benefits coding provides marketers.
In conclusion, coding gives you the opportunity to use your creativity and problem solving skills to create something and see it evolve in real-time. Fortunately for all of us, with so many online resources, learning how to code has never been easier. The best part? In general, it requires little effort – just a computer and some free time. Here are some online resources to help get you started:
Best of luck!