Everything you need to know about Podcasts!
I work for a newspaper agency and one day I expressed my idea to my colleagues about combining a podcast
Read more
Digital Strategy
How a digital app combines running and transportation?
Now Uber and Nike gives you zero excuses not to go out for a run! Nike welcomes Uber as a
Read more
The Role of Live Streaming in the Digital Marketing World
The Rise of Live-Streaming The year 2016 has been witnessing an astronomical rise of live streaming platforms. Many companies have launched live
Read more
The Trump Campaign Usage of Data
The Importance of Big Data to Political Campaigns If there is one thing we can learn from the 2016 U.S.
Read more
Word Of Mouth in the Digital Age (E-WOM)
Segmenting the Most Valuable Customer The starting point of driving a business to success is knowing who you are selling
Read more
Influencer Marketing Drives Success of L’Oréal’s #YoursTruly Campaign
In past promotions, L’Oréal Paris focuses their attention on smaller market segments in order to exhibit an image of prestige.
Read more
Transforming Marketing Experience Through Augmented Reality
What is Augmented Reality? Augmented Reality is a digital technology that joins text, images or video over physical entity. At
Read more
How Spotify Changed the Music Industry
Just a couple of years ago, people all over the world were collecting CDs. Before CDs, they collected cassettes. Before
Read more
Use Marketing Strategies in your HR
Using marketing activities to strengthen your talent acquisition and talent management to improve a company’s brand overall. In today’s corporate
Read more
Power of Non-Informative E-Advertising
E-Advertising Advertising is an art form using combinations of numbers, colors, and abstract thoughts. In today’s day and age, E-Advertising
Read more