Digital Strategy | Digital Marketing Strategy Blog

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

When ‘Nothing’ Goes Viral

Marketing in the Music Industry Prominent, genre-defining musical artists currently employ expensive and extensive digital marketing campaigns. These campaigns ensure blanket

Academic Insights Digital Strategy

The Not-So-Smooth Ride of Social Media Marketing

April 15, 2017December 8, 2016 leyendec digital marketing, marketing management, online, Social Media, social media marketing, Word Of Mouth

Growth in Social Media Marketing You’re a master of social media, right? You can take on a marketing manager position and hit

ryanair-digital-marketing-strategy-reposition-cmo-kenny-jacobs

Case Study Digital Innovation Digital Strategy Digital Techniques Spotlight

Kenny Jacobs and the Ryanair Reposition

April 12, 2017January 6, 2017 johncrowley cmo, digital, digital marketing, Digital Marketing strategy, kenny jacobs, reposition, Repositioning, Ryanair, ryanair business plus, ryanair labs

In 2010, Ryanair planned to introduce a €1 pay as you go toilet fee. The airline worked with aircraft manufacturer

Case Study Digital Strategy Digital Techniques

Old Spice One of the most Successful Rebranding Campaigns Ever

April 5, 2017January 5, 2017 almado Isaiah Mustafa, manly man, most successful rebranding campaign ever, old spice, old spice ad, rebranding campiagn

Hello. Look at this blog, now back to your ad campaign. Now back to this blog, now back to your

Digital Innovation Digital Strategy

How “Augmented Reality” drives the business

April 5, 2017January 5, 2017 Gokce Sonmez Augmented Reality, Digital Advertising, digital campaigns, digital fmcg campaign, Digital Technology, Marketing and Technology, pinar kido, Tetra Pak cartoons

Virtual Reality, Augmented Reality, IOT and wearable technology… These terms have become so popular with the development of technology. Despite

Academic Insights Digital Strategy

Doing Well and Doing Good in Digital Age: Changing face of Cause Related Marketing

April 1, 2017December 8, 2016 Gaurav Awasthi cause related marketing, Corporate Social Responsibility, CSR, CSR and social media, CSR in digital age, marketing, marketing in digital age

Alignment of Business Goals with Societal Well-Being Before discussing Cause Related Marketing, let’s briefly look at the overall role of

Digital Strategy Featured

Should Marketers Still Focus On Facebook Likes?

March 20, 2017January 5, 2017 Kevin Schütz business, Facebook, Facebook Likes, Facebook tools, Followers, Likes, organic reach, Social Media

More Facebook Followers! Some digital and social media marketers are only driven by this desire. But is it that important?

Digital Strategy Digital Techniques

Content Marketing for small business in six steps

March 16, 2017January 6, 2017 Felix Pfander content, content marketing, content strategy, how to do, marketing, small business, start-up, tip's

Within the past years content marketing is one of the most relevant topics for marketers. This marketing discipline is

Demand Generation Digital Strategy

B2B Social Media: Companies leveraging LinkedIn ‘professional network’

March 15, 2017January 5, 2017 rukmani B2B, campaigns, content strategy, Linkedin, marketing strategy, social media marketing

Social Media is an influential channel and a very powerful platform for marketing. Mostly, B2B companies miss out on the