Digital Strategy

Digital Strategy Uncategorized 

When ‘Nothing’ Goes Viral

April 25, 2017January 5, 2017 Kayla Pulito digital marketing, disruptive marketing, going dark, marketing, radiohead, radiohead 2016, radiohead marketing strategy, taco bell blackout

Marketing in the Music Industry Prominent, genre-defining musical artists currently employ expensive and extensive digital marketing campaigns. These campaigns ensure blanket

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Academic Insights Digital Strategy 

The Not-So-Smooth Ride of Social Media Marketing

April 15, 2017December 8, 2016 leyendec digital marketing, marketing management, online, Social Media, social media marketing, Word Of Mouth

Growth in Social Media Marketing You’re a master of social media, right? You can take on a marketing manager position and hit

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Case Study Digital Innovation Digital Strategy Digital Techniques Spotlight 

Kenny Jacobs and the Ryanair Reposition

April 12, 2017January 6, 2017 johncrowley cmo, digital, digital marketing, Digital Marketing strategy, kenny jacobs, reposition, Repositioning, Ryanair, ryanair business plus, ryanair labs

In 2010, Ryanair planned to introduce a €1 pay as you go toilet fee. The airline worked with aircraft manufacturer

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Academic Insights Case Study Digital Strategy 

Can You Measure the ROI of Your Social Media Marketing?

April 6, 2017January 6, 2017 Himani digital campaigns, roi, social media marketing

You can. But it requires a new set of measurements to measure the ROI SMM (social media marketing) that begins with

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Case Study Digital Strategy Digital Techniques 

Old Spice One of the most Successful Rebranding Campaigns Ever

April 5, 2017January 5, 2017 almado Isaiah Mustafa, manly man, most successful rebranding campaign ever, old spice, old spice ad, rebranding campiagn

Hello. Look at this blog, now back to your ad campaign. Now back to this blog, now back to your

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Digital Innovation Digital Strategy 

How “Augmented Reality” drives the business

April 5, 2017January 5, 2017 Gokce Sonmez Augmented Reality, Digital Advertising, digital campaigns, digital fmcg campaign, Digital Technology, Marketing and Technology, pinar kido, Tetra Pak cartoons

Virtual Reality, Augmented Reality, IOT and wearable technology… These terms have become so popular with the development of technology. Despite

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Academic Insights Digital Strategy 

Doing Well and Doing Good in Digital Age: Changing face of Cause Related Marketing

April 1, 2017December 8, 2016 Gaurav Awasthi cause related marketing, Corporate Social Responsibility, CSR, CSR and social media, CSR in digital age, marketing, marketing in digital age

Alignment of Business Goals with Societal Well-Being Before discussing Cause Related Marketing, let’s briefly look at the overall role of

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Digital Strategy Featured 

Should Marketers Still Focus On Facebook Likes?

March 20, 2017January 5, 2017 Kevin Schütz business, Facebook, Facebook Likes, Facebook tools, Followers, Likes, organic reach, Social Media

More Facebook Followers! Some digital and social media marketers are only driven by this desire. But is it that important?

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Digital Strategy Digital Techniques 

Content Marketing for small business in six steps

March 16, 2017January 6, 2017 Felix Pfander content, content marketing, content strategy, how to do, marketing, small business, start-up, tip's

  Within the past years content marketing is one of the most relevant topics for marketers. This marketing discipline is

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Demand Generation Digital Strategy 

B2B Social Media: Companies leveraging LinkedIn ‘professional network’

March 15, 2017January 5, 2017 rukmani B2B, campaigns, content strategy, Linkedin, marketing strategy, social media marketing

Social Media is an influential channel and a very powerful platform for marketing. Mostly, B2B companies miss out on the

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