Digital Innovation | Digital Marketing Strategy Blog - Part 3

Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

How to Start a Podcast

Digital Innovation Digital Techniques

Digitizing Your Voice

December 9, 2016December 8, 2016 Andrew J. Chwalik Audio Content, How-To, Podcast

Podcasting is a popular medium for sharing and consuming content on a range of topics. I’ve started my own podcast

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snap-spectacles

Digital Innovation

Why Snap is Winning Where Google Failed

December 6, 2016December 7, 2016 JayneOK Googles Glasses, Snap, Snap Spectacles, Snapchat

Snap Spectacles v.s Google Glass At 8am on the 6th November, a bright, yellow vending machine appeared in Venice Beach,

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UPI - Word Cloud

Digital Innovation Digital Strategy Spotlight

Unified Payments Interface

November 28, 2016January 6, 2017 Dinesh Kanna Banking, customer relationships, Digital Wallet, Mobile Application, Mobile Payment

People put their hands in their pockets and reach for their wallets for an average of five to six times

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Digital Innovation Digital Strategy Digital Techniques Spotlight

Snapchat: What the hell are these kids talking about?

November 28, 2016December 8, 2016 esrakocak brand awareness, Geofilter, revenue generation, selfie, Snap, Snap ads, Snap campaign, Snapchat, Snapchat features, Snapchat geofilter, Snapchat lenses, Snapchat livechat, Snapchat moment, Snapchat stats, Snapchat stories, Snapchat success stories, Snapchat utilization, Visual story telling, why Snapchat

It is of no surprise to see that well-known brands have started using Snapchat as a unique marketing platform after

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