Airbus A330: a successful make-over
Airbus A330: a successful make-over How marketing saved a potential market gap, just in the nick of time. Marketing success
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Influencer Marketing Drives Success of L’Oréal’s #YoursTruly Campaign
In past promotions, L’Oréal Paris focuses their attention on smaller market segments in order to exhibit an image of prestige.
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How Spotify Changed the Music Industry
Just a couple of years ago, people all over the world were collecting CDs. Before CDs, they collected cassettes. Before
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Case Study: “Dublin, A Breath of Fresh Air”
During my year abroad, I found myself becoming increasingly patriotic about Ireland and more specifically my native city Dublin. It
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GoPro’s Branding 2.0
American based company GoPro is great at utilising user generated content to achieve high brand recognition visibility loyalty authority First of all,
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Brand Disaster Reconfigures Domino’s
The Brand Downfall The Domino’s Pizza franchise effectively reconfigured its entire brand in order to become a leader in the fast
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Can social media really work for your business?
In 2016, being present on social media platforms is more than having a Facebook page for your company; it needs
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Very Responsive – To be, or not to be
In addition to reviews and ratings to help customers, Facebook added a new feature in April 2015. A Very responsive to
Read moreThe Palace Museum and Digital Marketing
The Palace Museum The Palace Museum is one of the national museums in Beijing, China. This museum building was originally
Read moreNew Coke -“The biggest Blunder”
“Marketing is a quest of perception, not the product”; Hence,Inception of New Coke sunk consumer perception! Thinking about the top brands
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