How Guinness to reign the African beer market?
How Guinness to reign the African beer market? The case study of Guinness “Made of More“ Introduction As a global
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Case Study
Indian automaker goes digital
Mahindra, being one of India’s oldest automaker has always been biased towards a more traditional approach of manufacturing and marketing.
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Mobile Gaming, Custome Engagement and Sales Targets
How Coors Light Reached its Business Goals through Gamification Today, being in a world where exponential content growth rules consumers’
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Kenny Jacobs and the Ryanair Reposition
In 2010, Ryanair planned to introduce a €1 pay as you go toilet fee. The airline worked with aircraft manufacturer
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Can You Measure the ROI of Your Social Media Marketing?
You can. But it requires a new set of measurements to measure the ROI SMM (social media marketing) that begins with
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Old Spice One of the most Successful Rebranding Campaigns Ever
Hello. Look at this blog, now back to your ad campaign. Now back to this blog, now back to your
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How Coach is Regaining Value in the Luxury Market
Coach Inc. was at a crisis point. The luxury accessory company which specializes in handmade leather goods had saturated the
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RyanAir Online Pricing Strategy : Up and Down Prices
The Low-cost strategy of RyanAir is conceived with the view to face fixed costs in the Airline industry. Indeed,
Read moreRyanair Pricing Strategy
Introduction Ryanair is an Irish low cost but one of the largest and busiest European airline by number of passengers
Read moreWeChat Marketing in Chinese Hotel Industry
What is WeChat App? WeChat app is a mobile application created by Tencent in 2011, with voice and instant text messaging, timeline, and
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