Analytics | Digital Marketing Strategy Blog

A Blog by MSc Marketing & MSc Digital Marketing Strategy Students at Trinity Business School

Indian automaker goes digital

Mahindra, being one of India’s oldest automaker has always been biased towards a more traditional approach of manufacturing and marketing.

The Importance of Big Data to Political Campaigns If there is one thing we can learn from the 2016 U.S.

Technology is evolving at such a rapid pace that disruption is now the new normal. Cognitive Computing is the latest

Predictive Analytics: Bad for Elections, Good for Digital Marketing The recent election of Donald Trump for President of the United

‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in

Google Analytics Channels / Medium Data and Custom Campaign Tagging Purpose is to standardise the data coming into Google Analytics