The healthy trend reached its peak time in recent years. People’s health awareness and purchase behavior are changing. Under today’s digital transformation, social media has the significant impact on people’s lifestyle. As food choice becomes a self-expression, it is not only”What you eat makes you who you are” but “How you present the food makes you who you are”. Following, you can find the 7 myths behind this wellness-gold-rush.
“Once these Instagram-friendly foods go viral, they can completely change the way we eat”
NO. 1 Instagram Is Changing The Way We Eat
According to the recent research by Waitorse, each one out of five people shares food pictures on Instagram at least once per month. One of the most popular topics is healthy eating. As we know Instagram is one of the most popular food post hubs, pictures went viral nowadays of detox smoothie, gluten-free bakery recipe etc. This healthy trend is like a hurricane influencing people’s lifestyle. Breakfast trend, for example, the high-calorie British breakfast has been switched to acai bowl. (There are more than 796,505 posts of #acaibowl# whereas only 7,365 posts of #britishbreakfast#.)
No.2 Healthy People Are Not “SELFISH”
“Sharing is caring!” Thanks to this digital era, today we SHARE photos and ideas. It changed the old concept of healthy eating people: “Selfish” or “Antisocial”. Today they are “Inspiring” and “Creative”!
No.3 Healthy Food Is Super Tasty
Nutrition bloggers and Instagrammers are doing dedicated work to educate people new cooking concepts. If you are frowning at an inedible plain carrot when trying to eat healthily, you may need to question yourself whether you are a genuine foodie. The new cooking concept satisfied all elements we crave for food: Tasty, Healthy and Pretty! Scrolling down Instagram feeds, you will easily find the recipes of fluffy mouth-watering gluten-free banana pancakes or adorable protein cocoa balls etc.
No.5 Healthy Is Not Just “Lose Weight”
Marketers have been criticised for promoting “slim” as beauty. Today, the new term “wellness” successfully switched away people’s attention from this sensitive topics. The new healthy trend tries to encourage people to replace unhealthy ingredients such as high sugar, salt, and carbohydrate towards healthier replacement which is natural, organic, high in fiber and gluten-free. People may benefit from this healthy trend by losing weight, but the purpose is for wellness.
N0.6 How Your Food Looks Like Present” Who You Are”!
People concern the presence of the food more than ever. It is no longer “What you eat make you who you are”.While the food decision becomes a self-expression: “How you cook and present the food makes you who you are!”
No.7 Influencers: Young & Positive
Most health influencers are age between 20-25, fit, energetic and full of positive vibe, which motivates people that “They just wish to be the way they are”. Influencers share their daily meal and exercise, which brings a huge impact on followers and also trigger the purchase decision for healthy food.
Interview: Health Influencer—Mai Brit
Earlier this week, I interviewed my college friend Mai Brit, who is now a yoga teacher as well as an Instagram influencer (account@healthyfoodiebliss.) Mai Brit started in Dubai as a yoga instructor. She is passionate about healthy food and traveling. So she started her healthy Instagram account two years ago to promote the healthy lifestyle. Later, she realized there are two kinds of demand from people: either people are craving for healthy restaurants or lack of the knowledge of healthy lifestyle. So she started to take food pictures each time when she visited a healthy restaurant and hashtagged trendy keywords. Surprisingly, people loved her posts. More and more people began to follow her. It is a rewarding time for her to receive comments from her audience to say:” This is exactly what I am looking for.” Mai has over 2519 followers on her page at this stage. Currently, she is relocated to Thailand. Her goal is to become an online food influencer as well as a world traveler. Wish her the best of luck <3